The Chap takes a wry look at the modern world through the steamed-up monocle of a more refined age, occasionally getting its sock suspenders into a twist at the unspeakable vulgarity of the twenty-first century.

Since 1999, the Chap has been championing the rights of that increasingly marginalised and discredited species of Englishman - the gentleman. The Chap believes that a society without courteous behaviour and proper headwear is a society on the brink of moral and sartorial collapse, and it seeks to reinstate such outmoded but indispensable gestures as hat doffing, giving up one's seat to a lady and regularly using a trouser press.