About the Book
What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment networks in existence, much of the time having to make up answers for questions which had never before been asked.
It’s a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Mikhail Gorbachev, and Fidel Castro.
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An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms
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Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland
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A business book disguised as a memoir of one of the most important people in the music industry
Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.
Author Information
Bill Roedy was most recently Chairman and Chief Executive, MTV Networks International (MTVNI). In this capacity he oversees all of MTV Networks’ growing international channels and multimedia business operations for dozens of brands including: MTV, Nickelodeon, VH1, VIVA, TMF: The Music Factory, Game One, Comedy Central and Paramount Comedy.
Product Details
Published by: Wiley
Publish Date: May 3, 2011
Print ISBN: 978-1118004760
Delivery Information
Free delivery nationwide on all books in this category. From receipt of order your book should arrive at your door within 7 days.
