About the book
The best of the best strategies from leading marketers
There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.
Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.
Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising
Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more!
A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages
Author Information
Eric Taylor
Eric Taylor is the President and Chief Collaboration Officer of Empowerment Group International. Eric speaks, trains, and coaches at some of America's most respected companies on the topics of sales, leadership, employee motivation, and personal development.
David Riklan
David Riklan is the founder and president of Self Improvement Online, Inc., a company that manages multiple websites on self-improvement, business, and natural health including SelfGrowth.com, the number-one ranked website for the self-improvement community. David has created four powerful Internet marketing and training programs on e-book marketing, search engine optimization, e-mail marketing, and social media.
Product Details
Published by: Wiley
Publish Date: May 01 2011
Print ISBN: 9780470888414
Delivery Information
Free delivery nationwide on all books in this category. From receipt of order your book should arrive at your door within 7 days.
