EuroBusiness is unlike any other magazine. Feature-led and people-orientated it is written by Europeans for Europeans, professionals involved in business around the world who want to keep abreast of opportunities in Europe. It does this by focusing on the personalities and events shaping the new single market. The advent of the euro heralded the arrival of a real single market, enabling European companies to do business across old national borders in a single currency. The event gave us an ideal opportunity to focus on European and global businesses and the people running them. EuroBusiness is the most targetted Pan- European publication in its sector . No other magazine reaches Europe's senior decision makers as cost-efficiently.